If the providers of information aren’t providing the basic explainers that turn people into customers for that information, they don’t deserve those customers and won’t retain them. So as we think about new models for news we need to think about expanding that little what’s this? feature you sometimes see on effective web sites. That’s not about web design. That’s a whole category in journalism that I fear we do not understand at all.
good to think about. esp. “that’s not web design. that’s w hole category in journalism that fear we do not understand at all.” we don’t understand it. we need to get there, get there better, and more often.